Digital Marketing for Contractors and Builders
Construction companies that rely solely on word-of-mouth and bid lists are leaving money on the table. Digital marketing generates inbound project inquiries from property owners, developers, and general contractors who are actively looking for construction services.
Google Ads for Contractors
Target searches like “general contractor [city],” “commercial construction [city],” and specific service searches (“kitchen remodel [city],” “new home builder [city]”). These high-intent searches connect you with property owners ready to start projects.
Portfolio-Based Website
Construction is visual. Your website should showcase your best projects with professional photography, project details, and scope descriptions. Before-and-after galleries for remodeling, drone footage of commercial projects, and video walkthroughs differentiate your firm.
SEO for Construction
Create pages for every service type and location: residential construction, commercial construction, remodeling, additions, and specific project types. Long-form content about construction processes, costs, and timelines attracts homeowners in the planning phase.
B2B Marketing for Commercial Construction
For commercial construction, LinkedIn is essential. Connect with property developers, commercial real estate professionals, and architects. Content showcasing completed commercial projects builds credibility with decision-makers who control multi-million dollar project awards.
Review and Reputation
Construction projects are high-stakes decisions. A strong review profile with detailed client testimonials about quality, communication, and timeline adherence wins projects. Ask for reviews upon project completion and showcase them prominently.
