Two-Sided Marketing for Talent Businesses
Staffing agencies face a unique challenge: you market to two audiences simultaneously. You need to attract both clients (companies looking to hire) and candidates (talent looking for jobs). Here’s how to do both effectively.
Client Acquisition
LinkedIn Advertising
Target hiring managers, HR directors, and business owners by company size, industry, and location. Sponsored InMail with specific capability messaging generates qualified client conversations.
Content Marketing
Publish hiring trends, salary guides, workforce insights, and industry-specific employment data. This positions your agency as an industry expert and attracts companies seeking knowledgeable staffing partners.
Google Ads
Target “[industry] staffing agency [city]” and “temp agency [city]” searches to capture companies actively looking for staffing help.
Candidate Acquisition
Job board advertising, social media (especially LinkedIn and Facebook), career content, and SEO for job-seeking keywords all drive candidate pipeline. Indeed, LinkedIn, and Google for Jobs are the primary channels for candidate sourcing.
Brand Building
In staffing, reputation is everything. Build your brand through Glassdoor management, Google reviews from both clients and candidates, social media showcasing placements and company culture, and community involvement.
