Do More with Less
Marketing automation uses technology to handle repetitive marketing tasks automatically. Email sequences, social media posting, lead scoring, customer segmentation, and campaign management can all be automated, freeing your team to focus on strategy and creative work.
What Marketing Automation Can Do
Email Automation
The most common use case. Welcome sequences for new subscribers, abandoned cart emails for e-commerce, post-purchase follow-ups, re-engagement campaigns for inactive contacts, and birthday or anniversary messages all run automatically once set up.
Lead Nurturing
Automatically move leads through your sales funnel based on their behavior. Someone who downloads a whitepaper gets different follow-up than someone who visits your pricing page. Automation ensures every lead receives relevant content at the right time.
Lead Scoring
Assign points to leads based on their actions: visiting your website, opening emails, downloading content, attending webinars. When a lead reaches a threshold score, they’re automatically routed to sales.
Social Media
Schedule posts in advance, automatically share new blog content, and set up social listening alerts for brand mentions and industry keywords.
Popular Automation Platforms
- HubSpot — All-in-one marketing, sales, and service platform
- Mailchimp — Email-focused with growing automation features
- ActiveCampaign — Advanced automation at a mid-market price point
- Klaviyo — E-commerce email and SMS automation
- Marketo — Enterprise-level marketing automation
Getting Started with Automation
Start simple. Don’t try to automate everything at once. Begin with one or two high-impact workflows: a welcome email sequence and an abandoned cart series are great starting points. Measure results, optimize, and expand from there.
Common Automation Mistakes
Over-automating (losing the human touch), not segmenting properly, set-it-and-forget-it mentality (automation needs ongoing optimization), sending too many automated messages, and not aligning automation with the customer journey.
Ready to Automate Your Marketing?
Brandastic helps businesses implement marketing automation that drives efficiency and results. Get a free marketing automation consultation.
