Growing Your Orthodontic Practice in a Competitive Market
The orthodontic market is evolving rapidly. Direct-to-consumer aligners, general dentists offering Invisalign, and increasing competition from new practices all threaten traditional orthodontic practice growth. Strategic marketing is no longer optional.
Two Distinct Patient Audiences
Parents of Teens
Parents research orthodontic options for their children through Google searches, school community recommendations, and pediatric dentist referrals. Target this audience with educational content about treatment timing, insurance and payment options, and practice atmosphere/experience.
Adult Orthodontic Patients
Adults seeking Invisalign or clear aligners research discreetly. They prioritize aesthetics, convenience, and professionalism. Target this audience through Instagram, Google Ads for “Invisalign [city]” searches, and content addressing adult orthodontic concerns.
Referral Marketing
Build relationships with general dentists and pediatric dentists in your area. These referral partnerships can be your highest-volume patient source. Provide exceptional communication about shared patients and make the referral process effortless.
Invisalign Marketing
Invisalign patients are often the highest-value segment. Create dedicated Invisalign landing pages, run Google Ads targeting Invisalign searches, showcase adult smile transformations on Instagram, and emphasize your Diamond/Diamond Plus provider status if applicable.
Digital Presence Essentials
Modern, mobile-friendly website with online scheduling. Google Business Profile with 100+ reviews. Active Instagram showing smile transformations. Google Ads capturing high-intent searches. These four elements form the foundation of effective orthodontist marketing.
Ready to Grow Your Practice?
Specialized healthcare marketing that drives new patients.
