Roofing companies face intense competition for high-value jobs. With average project values of $8,000-25,000+, winning even a few extra leads per month can mean hundreds of thousands in additional revenue.
The Roofing Marketing Landscape
Roofing customers typically search online during two scenarios: emergency storm damage or planned replacements. Your marketing strategy needs to capture both audiences with different messaging and urgency levels.
Proven Roofing Marketing Strategies
Local SEO Is Non-Negotiable
When a homeowner searches “roofing company near me,” you need to appear in the Google Local Pack. Optimize your Google Business Profile with service area, photos of completed projects, and consistent review generation.
Google Ads for Roofing
Roofing CPCs can reach $50-100+, but a single closed deal justifies the spend. Focus on high-intent keywords, use location targeting, and create dedicated landing pages for each service (repair, replacement, new construction).
Before & After Content
Roofing is visual. Showcase before-and-after photos of your best projects on your website, Google Business Profile, and social media. Video walkthroughs of completed projects build tremendous trust.
Storm Response Marketing
Be prepared to ramp up advertising immediately after major weather events. Have pre-built landing pages and ad campaigns ready to activate. Being first to market after a storm event can generate months of work.
Referral Programs
Happy homeowners are your best marketers. Create a formal referral program with incentives (gift cards, discounts on future services). Follow up 6-12 months after installation to check satisfaction and ask for referrals.
Growing Your Roofing Business
Brandastic helps roofing contractors across Southern California generate more qualified leads and close more jobs. Contact us for a free marketing consultation.
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