TikTok Is No Longer Just for Teenagers
TikTok has evolved into a legitimate marketing platform with over a billion monthly active users. The demographics have shifted significantly: users aged 25-44 now represent the fastest-growing segment. If your customers are online, there’s a good chance they’re on TikTok.
Why TikTok Works for Businesses
Unmatched Organic Reach
Unlike Instagram or Facebook where organic reach has plummeted, TikTok’s algorithm can push content from accounts with zero followers to millions of views. The algorithm rewards content quality over follower count, giving small businesses a genuine shot at going viral.
Authentic Connection
TikTok’s culture values authenticity over polish. This actually benefits small businesses that can show their real personality, behind-the-scenes processes, and genuine expertise without expensive production.
Industries Winning on TikTok
- Restaurants and food businesses — Recipe content, kitchen tours, food prep videos
- Real estate — Property tours, market updates, home tips
- Healthcare — Educational content, myth-busting, day-in-the-life
- Retail and e-commerce — Product demos, unboxings, styling tips
- Professional services — Tips, industry insights, Q&A content
- Fitness and wellness — Workout routines, nutrition tips, transformations
Getting Started on TikTok
Content Strategy
Start by watching what works in your industry. Study competitors and adjacent businesses. Then create content that educates, entertains, or inspires. Aim for consistency: three to five posts per week minimum.
Video Best Practices
Hook viewers in the first one to two seconds. Keep videos between 15 and 60 seconds for best performance. Use trending sounds strategically. Add captions since many viewers watch without sound. End with a clear call-to-action.
TikTok Ads
TikTok’s advertising platform offers in-feed ads, branded hashtag challenges, and spark ads (boosting organic content). CPMs are often lower than Meta platforms, making it cost-effective for brand awareness campaigns.
Should Your Business Be on TikTok?
If your target audience includes anyone under 50 and your business can create visual content, TikTok deserves serious consideration. The organic opportunity is still massive compared to more mature platforms.
Need Help with TikTok Marketing?
Brandastic’s social media team creates TikTok strategies that drive brand awareness and engagement. Let’s discuss your social media goals.
