Your Competitors Are Your Best Teachers
Competitor analysis isn’t about copying — it’s about understanding the landscape, identifying gaps, and finding opportunities to differentiate. Smart competitor analysis is one of the most underused strategies in marketing.
What to Analyze
Website and Content
Study competitors’ websites: design quality, messaging, content volume, blog topics, and user experience. Use tools like Ahrefs or SEMrush to see which pages drive their organic traffic and which keywords they rank for.
Advertising
Facebook Ad Library shows competitors’ active ads. Google Ads Transparency Center shows their search ads. Study their ad copy, offers, creative, and landing pages for insights into what messages they’re testing.
Social Media
What content gets the most engagement? How often do they post? What tone do they use? Which platforms do they prioritize? Social media is a window into competitors’ content strategy and audience preferences.
Reviews and Reputation
Read competitors’ Google reviews and Yelp reviews. What do customers love? What do they complain about? These insights reveal exactly where you can differentiate and win dissatisfied customers.
Finding Your Competitive Advantage
After analyzing competitors, identify: services they don’t offer, customer needs they’re not meeting, keywords they’re not targeting, and areas where their reviews show weakness. Build your marketing around these gaps.
