Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take desired actions. Unlike traffic-focused SEO, CRO concentrates on improving user experience and persuasive elements once visitors arrive. These complementary disciplines work together—SEO drives qualified traffic while CRO maximizes its value through strategic testing of page layouts, calls-to-action, form designs, and persuasive content to scientifically improve conversion performance.
© Brandastic 2025
