The Google Display Network (GDN) is a vast collection of over two million websites, videos, and apps where advertisers can place visual ads. Unlike search advertising that targets active queries, GDN reaches users during normal browsing activities through contextual, audience, and remarketing targeting. This extensive network reaches over 90% of internet users worldwide, making it ideal for building brand awareness, nurturing prospects through the sales funnel, and reconnecting with previous site visitors.
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