Hashtag

A hashtag is a word or phrase preceded by the # symbol that categorizes content and makes it discoverable to users interested in specific topics. This cross-platform indexing tool transforms ordinary terms into clickable, searchable links that aggregate related content. Effective hashtag strategy balances popular tags for reach with niche tags for relevance, incorporates branded hashtags for campaign tracking, and adapts usage patterns to platform-specific best practices while avoiding excessive tagging that appears spammy.