Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. Unlike organic search strategies, PPC delivers immediate visibility through auction-based placements on search engines and websites. This performance-based approach offers precise targeting options, measurable ROI, and granular control over budgets. Effective PPC management balances keyword selection, compelling ad copy, and landing page optimization to maximize conversion value while minimizing cost per acquisition.
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