Search engine results page (SERP)

The Search Engine Results Page (SERP) is the complete display of results shown to users after submitting a query to a search engine. Modern SERPs extend beyond traditional organic listings to include various elements like featured snippets, knowledge panels, local packs, and paid advertisements. Understanding SERP features and their triggers helps marketers optimize content specifically for enhanced visibility opportunities, potentially capturing attention even when not ranking in top organic positions.