Stories are ephemeral content formats that disappear after 24 hours, available on platforms like Instagram, Facebook, and Snapchat. Unlike permanent posts, stories create urgency through their temporary nature while offering interactive elements like polls, questions, and stickers. This casual, authentic format typically receives higher engagement than traditional posts due to their prominent placement and full-screen mobile experience. Effective story strategies leverage their ephemeral nature for time-sensitive content, behind-the-scenes glimpses, and interactive audience engagement.
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