Structured data

Structured data is standardized format code added to websites that explicitly tells search engines what specific content means rather than just what it says. Implemented through schema.org vocabulary in JSON-LD, microdata, or RDFa formats, this semantic markup identifies specific elements like products, reviews, events, and recipes. While not directly influencing rankings, structured data enables rich results, knowledge panels, and voice search features, significantly enhancing SERP visibility and user engagement.