User experience (UX) in SEO refers to how visitors interact with and perceive a website. This multifaceted concept encompasses page speed, mobile-friendliness, intuitive navigation, and content readability. Google’s algorithms increasingly prioritize UX signals like Core Web Vitals, making positive user experiences a direct ranking factor. Optimizing UX requires balancing technical performance with intuitive design and valuable content delivery to satisfy both search engines and human visitors.
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