User-generated content (UGC) refers to any content—text, images, videos, reviews—created by consumers rather than brands. This authentic material serves as powerful social proof while reducing content creation burdens. Unlike polished brand content, UGC offers genuine perspectives that audiences trust more readily. Effective UGC strategies include creating submission frameworks, obtaining proper permissions, recognizing contributors, and integrating consumer content within broader marketing campaigns to build community while showcasing real-world product applications.
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