Morehouse Foods

THE CHALLENGE

Morehouse Foods partnered with Brandastic to develop a growth strategy for CINI, a new product that has entered a competitive condiment category. The primary objectives were to increase product awareness, drive retailer awareness and improve shelf velocity at key retail locations.

With a lean internal marketing team, Morehouse needed an agency partner that could function as an extension of its organization, providing strategic guidance, creative development, campaign management and ongoing execution across multiple channels.

THE SOLUTION

Brandastic developed a phased marketing strategy aligned with Morehouse’s budget, retail distribution, and long-term growth goals.

The program combined sponsored product campaigns across Instacart and Albertsons Media Collective with Meta advertising, organic social content, community engagement, and influencer collaborations. This integrated approach secured premium visibility across retailers such as Safeway, Vons, Shaw’s, and ACME; provided measurable purchase attribution; generated qualified leads; and increased awareness of CINI among new consumers.

Organic Social

The Results

Through a combination of retail media, paid social, influencer partnerships and organic content, Brandastic helped Morehouse build awareness for CINI, grow its customer audience and create a scalable marketing foundation to support continued expansion.

As an ongoing partner, Brandastic continues to work with Morehouse on the next phase of growth, including email marketing, retention campaigns and emerging channels such as TikTok to further increase customer engagement and retail demand.

META

4,000
+
Qualified Leads in 3 Months
610,739
Impressions
5
%
CTR

Instacart

1.3
x
ROAS
93
%
Orders from First-Time CINI Customers

FREQUENTLY ASKED QUESTIONS

How did Brandastic help Morehouse Foods market CINI?

Brandastic helped Morehouse Foods market CINI through an integrated strategy that included retail media, Meta advertising, organic social content, influencer partnerships, and community engagement. The campaign was designed to increase product awareness, drive retailer visibility, generate qualified leads, and support purchase activity across key retail channels.

Why is retail media important for CPG brands?

Retail media is important for CPG brands because it allows products to appear in front of shoppers while they are actively browsing or buying. Platforms such as Instacart and Albertsons Media Collective help brands reach customers closer to the point of purchase, making campaigns more measurable and more closely tied to order activity.

What results did Brandastic generate for Morehouse Foods?

Brandastic helped Morehouse Foods generate more than 4,000 qualified leads in three months, 610,739 Meta impressions, a 5% Meta CTR, a 1.30x Instacart ROAS, and 93% of Instacart orders from first-time CINI customers.

How can paid social support a retail media campaign?

Paid social can support a retail media campaign by increasing product awareness before customers reach the point of purchase. For CINI, Meta advertising helped introduce the product to new audiences, generate qualified leads, and create additional demand that supported retail media performance.

Why did Brandastic use a phased marketing strategy for Morehouse Foods?

Brandastic used a phased marketing strategy to align the campaign with Morehouse Foods’ budget, retail distribution, and long-term growth goals. This allowed the campaign to build awareness first, measure early performance, and create a scalable foundation for future channels such as email marketing, retention campaigns, and TikTok.