Highland Commercial Roofing

https://www.youtube.com/watch?v=9WxRUZOIiJw
Play Video

THE CHALLENGE

Highland Commercial Roofing (established 1991) is a recognized leader in commercial roofing across the southwestern United States, with a strong reputation for quality and client relationships. However, its existing paid media efforts were underperforming—high costs, low conversion rates, and limited growth—preventing the company from fully capitalizing on its market position and generating the volume of qualified leads it needed.

THE SOLUTION

Brandastic rebuilt the paid media program from the ground up. We created brand-new campaigns, developed a new PPC strategy, conducted thorough keyword research and analysis, and optimized ad content. The new account structure and approach dramatically improved efficiency and results.

What We Did

Built Brand New Campaigns with Optimized Ad Content

Created New PPC Strategy

Keyword Research Analysis

STRATEGY

We performed a full account audit, then redesigned the campaign structure, refined keyword targeting, and improved ad messaging and creative. The focus was on attracting higher-quality traffic, increasing conversion rates, and lowering cost per conversion while scaling lead volume.

KEY METRICS & RESULTS

99

%
Increase in Conversions

75

%
Increase in Click-Through Rate

60

%
Decrease in Cost Per Conversions

(These align with the broader reported outcomes of strong year-over-year lead growth and significantly improved efficiency.)

Website: highlandroof.com