What Is Schema Markup?
Schema markup (structured data) is code you add to your website that helps search engines understand your content better. It speaks Google’s language, providing explicit information about your business, products, services, reviews, events, and more.
Websites with schema markup can earn rich snippets — enhanced search results that display ratings, prices, FAQs, and other eye-catching information directly in the search results.
Why Schema Matters
Rich snippets dramatically increase click-through rates. A search result showing star ratings and review counts gets significantly more clicks than a plain blue link. For local businesses, LocalBusiness schema helps Google display your address, phone number, hours, and reviews directly in search results.
Essential Schema Types for Businesses
LocalBusiness Schema
Every local business should implement LocalBusiness schema. It includes your business name, address, phone number, hours, geo-coordinates, price range, and payment methods.
Organization Schema
Defines your brand entity with logo, social profiles, contact information, and founding details. Helps Google build a knowledge panel for your business.
Product Schema
For e-commerce, Product schema displays price, availability, review ratings, and more in search results. This significantly improves click-through rates for product pages.
FAQ Schema
Add FAQ markup to display questions and answers directly in search results. This takes up more real estate on the results page and provides immediate value to searchers.
Review/Rating Schema
Display aggregate ratings and individual reviews in search results. Star ratings are one of the most powerful click-through rate boosters in SEO.
Service Schema
Define your services with descriptions, pricing, and areas served. Helps Google match your business with relevant service searches.
How to Implement Schema
Schema is written in JSON-LD format and added to your page’s HTML. Google’s Structured Data Testing Tool and Rich Results Test help you validate your markup. Many WordPress plugins (Yoast, Rank Math, Schema Pro) can generate schema automatically.
Common Schema Mistakes
Using schema that doesn’t match your visible content (this violates Google’s guidelines), implementing incorrect or incomplete markup, not testing after implementation, and missing opportunities for FAQ or review schema on key pages.
Get Schema Markup Implemented
Brandastic implements comprehensive schema markup as part of our SEO services. Get a free SEO audit and see what structured data opportunities you’re missing.
