Ad Extensions: Free Real Estate in Search Results
Google Ads extensions expand your ad with additional information at no extra cost per click. They make your ads larger, more visible, and more useful to searchers. Ads with extensions typically see 10-15% higher click-through rates, which also improves your Quality Score and lowers your cost per click.
Essential Extensions for Every Business
Sitelink Extensions
Add links to specific pages on your website below your main ad. Use sitelinks to highlight your most important pages: services, pricing, about us, contact, case studies, or specific product categories. Each sitelink can have its own description.
Callout Extensions
Short snippets of text that highlight key selling points: “Free Consultation,” “10+ Years Experience,” “Same-Day Service,” “No Contracts.” Use callouts to differentiate from competitors and communicate value quickly.
Call Extensions
Add your phone number directly to your ad. On mobile, this creates a click-to-call button. Essential for businesses that rely on phone inquiries — service businesses, healthcare, legal, and restaurants.
Location Extensions
Show your business address and a map pin in your ad. Critical for businesses with physical locations that want to drive foot traffic. Connects to your Google Business Profile.
Structured Snippet Extensions
Highlight specific aspects of your products or services under predefined headers like “Services,” “Types,” “Brands,” or “Destinations.” For example: “Services: SEO, PPC, Web Design, Social Media.”
Advanced Extensions
Price Extensions
Display pricing for specific services or products directly in your ad. Great for businesses with competitive pricing or standardized service packages.
Promotion Extensions
Highlight special offers and sales with a price tag icon. Include the promotion occasion, discount amount, and dates. Particularly effective for e-commerce and seasonal businesses.
Image Extensions
Add relevant images to your text ads for more visual impact. These can significantly increase click-through rates, especially for visually-driven products and services.
Extension Best Practices
- Use every relevant extension type — Google selects which to show
- Create at least four sitelinks for full coverage
- Write unique callouts that add information beyond your ad copy
- Test different extension combinations
- Update extensions regularly with current offers and information
Maximize Your Google Ads Performance
Brandastic’s PPC team optimizes every aspect of your Google Ads campaigns, including extensions. Get a free Google Ads audit.
