Launches Are Made or Broken by Marketing
A great product with poor launch marketing underperforms, while a good product with excellent launch marketing succeeds. The difference is planning, timing, and execution across multiple channels simultaneously.
Pre-Launch Phase (4-8 Weeks Before)
Build Anticipation
Start teasing the launch through social media hints, email announcements to your list, a landing page collecting early interest, influencer previews and partnerships, and PR outreach to relevant media.
Create Your Launch Assets
Prepare everything in advance: product photography and video, landing page with conversion optimization, email sequences (announcement, reminder, launch day, follow-up), social media content calendar, ad creative for paid campaigns, and press release and media kit.
Launch Day
Coordinate all channels simultaneously. Send your email blast, activate paid campaigns, post across all social platforms, reach out to media contacts, and engage actively with early customers and feedback. Create a sense of event and urgency.
Post-Launch Phase (2-4 Weeks After)
Collect and showcase early customer feedback. Address any issues quickly and publicly. Retarget people who showed interest but didn’t purchase. Create follow-up content: reviews, tutorials, use cases. Analyze launch performance and optimize ongoing campaigns.
Common Launch Mistakes
- Not building an audience before launch
- Launching without a clear value proposition
- Underinvesting in paid promotion
- Ignoring post-launch momentum
- Not having a follow-up plan for initial interest
Launch with Impact
Brandastic plans and executes product launches that generate buzz and drive sales from day one. Get a free launch strategy consultation.
