SEO for Plastic Surgeons Is Worth Millions
Plastic surgery keywords are among the most valuable in healthcare marketing. “Breast augmentation [city]” can cost $30-$80 per click in Google Ads. Ranking organically for these terms means free, high-quality patient leads every month. Here’s how to dominate plastic surgery SEO.
Procedure-Specific Pages
Create comprehensive, detailed pages for every procedure you offer: breast augmentation, rhinoplasty, facelift, tummy tuck, liposuction, blepharoplasty, and every other service. Each page should include procedure description, candidacy criteria, recovery information, before-and-after gallery, FAQ, and cost information.
Location-Specific Optimization
Create pages targeting “[procedure] [city]” for every city in your service area. A Beverly Hills plastic surgeon should have pages targeting Beverly Hills, Los Angeles, West Hollywood, Santa Monica, and surrounding communities.
Before-and-After Content
Before-and-after galleries are your most powerful SEO and conversion tool. Google Images drives significant traffic to plastic surgery websites. Optimize images with descriptive alt text, file names, and surrounding content.
Content Marketing
Blog about topics patients research: “breast augmentation recovery timeline,” “rhinoplasty cost,” “how to choose a plastic surgeon.” This informational content captures patients early in their research and establishes your expertise.
Technical SEO for Medical Sites
Google holds medical websites to higher standards (E-E-A-T). Ensure your site displays surgeon credentials prominently, includes author bios on all content, links to reputable medical sources, and maintains a secure, fast-loading, mobile-optimized experience.
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