Hiring a PPC agency is a significant investment. You deserve to know exactly what you’re paying for, what results to expect, and how to evaluate whether it’s working. Here’s a transparent look at PPC management.
What a Good PPC Agency Does
Month 1: Setup & Strategy
- Comprehensive keyword research
- Competitor analysis
- Account structure and campaign setup
- Ad copywriting and creative development
- Landing page recommendations
- Conversion tracking setup
- Initial bid strategy configuration
Months 2-3: Optimization & Learning
- A/B testing ad copy and landing pages
- Refining keyword targeting and negative keywords
- Adjusting bids based on performance data
- Testing audience segments and demographics
- Improving Quality Scores
Months 4+: Scaling & Growth
- Expanding to new keywords and campaigns
- Scaling budget on winning campaigns
- Testing new ad formats and platforms
- Continuous optimization for lower CPA
What Results to Expect
Realistic expectations by industry:
- Legal: $50-200 CPC, $150-500 cost per lead
- Home Services: $15-75 CPC, $50-150 cost per lead
- Healthcare: $10-50 CPC, $30-100 cost per lead
- Ecommerce: $1-5 CPC, 2-5% conversion rate, 3-8x ROAS
- B2B/SaaS: $5-30 CPC, $50-200 cost per lead
Red Flags to Watch For
- Agency won’t share account access
- No conversion tracking setup
- Vague reporting without real metrics
- Long-term contracts with no performance clauses
- No strategy discussion—just “trust us”
How Brandastic Does PPC
We provide full transparency, account ownership, and detailed monthly reporting. Schedule a free PPC audit to see how your campaigns could improve.
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