Morehouse Foods

Founded in 1898, Morehouse Foods is a long-standing condiment manufacturer with distribution across many of the nation’s leading retailers. The company is known for products such as mustards, horseradish and specialty condiments that have been staples in households for generations. As Morehouse expanded its portfolio with the launch of CINI, a unique peperoncini-based condiment, the company sought a strategic partner to help accelerate awareness and retail growth.

Morehouse Foods partnered with Brandastic to develop a growth strategy for CINI, a new product that has entered a competitive condiment category. The primary objectives were to increase product awareness, drive retailer awareness and improve shelf velocity at key retail locations.

With a lean internal marketing team, Morehouse needed an agency partner that could function as an extension of its organization, providing strategic guidance, creative development, campaign management and ongoing execution across multiple channels.

Brandastic developed a phased marketing strategy aligned with Morehouse’s budget, retail distribution, and long-term growth goals.

The program combined sponsored product campaigns across Instacart and Albertsons Media Collective with Meta advertising, organic social content, community engagement, and influencer collaborations. This integrated approach secured premium visibility across retailers such as Safeway, Vons, Shaw’s, and ACME; provided measurable purchase attribution; generated qualified leads; and increased awareness of CINI among new consumers.