Visual Product Ads That Drive Sales
Google Shopping Ads display your product image, title, price, and store name directly in search results. They appear at the very top of Google for product searches, making them one of the most effective advertising formats for e-commerce businesses.
How Google Shopping Works
Unlike text ads where you bid on keywords, Shopping Ads are driven by your product data feed. You upload your product catalog to Google Merchant Center, which includes product titles, descriptions, prices, images, and availability. Google then matches your products to relevant searches automatically.
Setting Up Google Shopping
Step 1: Google Merchant Center
Create a Merchant Center account and verify your website. Upload your product feed either manually, through a data feed, or via your e-commerce platform’s integration (Shopify, WooCommerce, BigCommerce all have built-in connectors).
Step 2: Link to Google Ads
Connect your Merchant Center account to Google Ads. Create a Shopping campaign, set your budget and bidding strategy, and organize products into ad groups.
Step 3: Optimize Your Feed
Feed quality directly determines Shopping performance. Use descriptive, keyword-rich product titles. Write unique descriptions for each product. Use high-quality images on white backgrounds. Keep prices and availability accurate and up-to-date.
Shopping Campaign Structure
- Standard Shopping — Manual control over bidding and targeting
- Performance Max — AI-driven campaigns across all Google properties
- Smart Shopping (deprecated) — Replaced by Performance Max
For beginners, Performance Max is often the easiest starting point. As you gain experience, Standard Shopping gives more control for optimization.
Optimization Tips
Segment products by performance and margin. Use negative keywords to filter irrelevant searches. Optimize product titles with high-performing keywords. Test different images. Monitor search terms to understand which queries trigger your products.
Launch Google Shopping with Brandastic
Brandastic manages Google Shopping campaigns that drive profitable e-commerce sales. Get a free e-commerce advertising consultation.
