FAQ Pages: Hidden SEO Gems
FAQ pages serve double duty: they answer customer questions (improving conversions) and target long-tail keywords (improving SEO). When optimized with FAQ schema markup, they can also earn rich snippets that dominate search results.
Choosing the Right Questions
Don’t guess what questions to answer. Mine real customer data from sales team call notes, customer support tickets, Google Search Console queries, “People Also Ask” boxes in Google, competitor FAQ pages, and social media comments and messages.
Writing SEO-Optimized Answers
Each Q&A should target a specific keyword naturally. Write concise answers (40-60 words) for the direct answer, then expand with detail below. This structure is optimized for featured snippets while providing comprehensive information.
FAQ Schema Markup
Implementing FAQ schema (structured data) tells Google your content is in Q&A format. This can earn you rich snippets — expanded search results that display questions and answers directly in Google. Rich snippets dramatically increase visibility and click-through rates.
FAQ Page Structure
- Group questions by topic or category
- Put the most important questions first
- Use collapsible/accordion format for clean UX
- Link to relevant service pages from answers
- Keep answers accurate and up-to-date
Service Page FAQs
Don’t limit FAQs to one page. Add relevant Q&As to each service page. This targets page-specific long-tail keywords and improves each page’s SEO individually.
Optimize Your FAQ Content
Brandastic creates SEO-optimized FAQ content that drives rankings and conversions. Get a free SEO consultation.
