Your Proposal Is Your Closing Tool
A great proposal doesn’t just outline services and pricing — it tells a story, demonstrates understanding, and makes the decision to hire you feel obvious. Yet most proposals are boring documents full of generic descriptions that look like every other agency’s pitch.
Start with Their Problem, Not Your Services
The first section of your proposal should prove you understand the client’s situation. Reference their specific challenges, market position, competitive landscape, and goals. When a prospect reads your proposal and thinks “they really get us,” you’re already halfway to winning.
Present a Clear Strategy
Don’t just list services. Explain how each service connects to their goals. Show the logic behind your recommended approach. A PPC campaign isn’t just “Google Ads management” — it’s “capturing the 2,400 monthly searches for [their keyword] that are currently going to competitors.”
Show Social Proof
Include relevant case studies from similar industries or challenges. Specific results are more compelling than vague claims. “Increased organic traffic by 147% for a dental practice in Orange County” is infinitely more persuasive than “we drive results.”
Make Pricing Clear and Justified
Present pricing in the context of value, not just cost. If your SEO service costs $3,000/month but is projected to generate $30,000 in additional revenue, frame it that way. Offer multiple tiers when appropriate to give prospects a choice rather than a yes/no decision.
Include a Timeline
Prospects want to know when they’ll see results. Provide a realistic timeline with milestones. Month-by-month breakdowns of activities and expected outcomes show professionalism and set proper expectations.
Close with Confidence
End with clear next steps, a deadline for the proposal, and a strong call-to-action. Make it easy to say yes — include a signature page or link to an electronic signing tool.
Win More Clients with Brandastic
Brandastic creates compelling proposals and delivers the marketing results that keep clients long-term. Let’s discuss your marketing needs.
