Your Patients Are Searching. Are They Finding You?
Every month, thousands of people in your city search Google for a dentist. “Best dentist [city],” “dentist near me,” “emergency dental [city],” “teeth whitening [city].” The practices that rank on page one get 90%+ of those patients. Here’s how to get there.
On-Page SEO for Dental Practices
Service Pages
Create a dedicated page for every service: general dentistry, cosmetic dentistry, teeth whitening, dental implants, Invisalign, emergency dental, pediatric dentistry, etc. Each page should be 800-1500 words with natural keyword usage, FAQ sections, and clear calls-to-action.
Location Pages
If you serve multiple areas, create pages targeting each: “[Your Practice] Dentist in [City/Neighborhood].” These pages should include location-specific content, not just copy-paste with the city name swapped.
Technical SEO
Ensure your website loads in under 3 seconds, is fully mobile-optimized, uses HTTPS, has proper heading hierarchy, and includes schema markup for dental practices (LocalBusiness + Dentist + MedicalOrganization).
Content Marketing for Dentists
Blog about topics patients search: dental procedure guides, oral health tips, insurance and cost information, and treatment comparisons. Educational content builds authority with both Google and patients.
Link Building for Dental Practices
Earn links from local directories, dental associations, community organizations, and local media. Sponsor local events and get links from event pages. Each quality link increases your authority and rankings.
Monitor and Optimize
Track rankings weekly for your target keywords. Monitor Google Search Console for new keyword opportunities. Update and expand content quarterly. SEO is ongoing — practices that invest consistently dominate their markets.
Ready to Grow Your Practice?
Specialized healthcare marketing that drives new patients.
