Your Employees Are Your Best Marketers
Employee advocacy — encouraging your team to share brand content on their personal social media — is one of the most underutilized marketing strategies. Content shared by employees gets 8x more engagement than content shared by brand channels. Employee networks collectively reach 10x more people than brand followers.
Why Employee Advocacy Works
People trust people more than brands. When your team shares content, it feels like a genuine recommendation rather than corporate marketing. LinkedIn and Facebook algorithms also favor personal posts over brand posts, giving employee-shared content more organic reach.
Building an Advocacy Program
Make It Easy
Don’t expect employees to create content from scratch. Provide pre-written posts, shareable graphics, and suggested copy they can customize. Use advocacy platforms like Bambu, EveryoneSocial, or even a simple Slack channel with ready-to-share content.
Make It Voluntary
Forced advocacy feels inauthentic and breeds resentment. Encourage participation through culture and incentives, not mandates. Recognize top advocates and celebrate shared wins.
Provide Training
Many employees want to be active on social media but don’t know how. Offer LinkedIn profile optimization workshops, content creation tips, and social media best practices training.
Content for Advocacy
The best employee advocacy content includes company wins and milestones, behind-the-scenes content, industry insights and thought leadership, job openings and culture content, and customer success stories.
Measuring Impact
Track total reach generated, engagement on shared content, website traffic from employee social profiles, and leads or conversions attributed to advocacy efforts.
Amplify Your Marketing
Brandastic helps businesses build marketing strategies that leverage every available channel, including employee advocacy. Get a free marketing consultation.
