Google’s Semantic Search May Change the Face of SEO

By Melissa |  May 31, 2012 (5 min read)


It’s no surprise that Google is the most used website and search browser: the company strives to be on the cusp of breakthroughs that make Internet data more accessible to users. Google recently launched its new semantic search technology, an innovation that completely rethinks the modern search engine.

Instead of combining keywords together during the web-searching process, the browser actually tries to intuit what the searcher is looking for by identifying real-world relationships between words. This amazing feat is achieved through the use of online knowledge databases and inventories such as Wikipedia and Google Maps. The “Knowledge Graph” generates a window on the right side of the screen that works to identify exactly what the web-surfer wishes to find.

For example, enter the words angel and California in the Google search box and the browser identifies the Los Angeles Angels of Anaheim in the right of the results screen; the “Knowledge Graph” actively identified a relationship between the two words based off of facts it pulls from the web. Instead of generating information based on popular keywords, the engine interprets your potential question with facts in order to unveil the most likely result. This technology aims to move past words and to understand that Internet users are searching for things in the real world. Although the “Knowledge Graph” is new and still growing, it will ultimately affect your brand’s SEO and website traffic.

So what does this mean in terms of optimizing your Orange County SEO to accommodate this innovation? Instead of utilizing the keywords to increase your Orange County website’s traffic flow, you may need to create a semantic relationship between words. Put yourself in your customer’s shoes: strategically write the content of your website to answer potential questions posed by customers in the Google search box. If the Google “Knowledge Graph” progresses like it is expected to, keywords will no longer be enough to optimize SEO; website content will need to be more carefully composed in order to be recognized in a semantic search.

Brandastic.com is a world-class digital marketing and advertising agency that uses cutting edge online technologies to help with your Orange County marketing strategies. Brandastic is a Southern California based company focused on relationship, excellence, and service. When you are ready to be noticed, to really stand out, contact Brandastic.

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