How Fortune 500 Companies are Using Instagram
By Tri | Oct 18, 2013 (5 min read)
Instagram is a great place for companies to visually connect with their audience. But is your brand implementing techniques that have proven successful for Fortune 500 Companies? Studies by Trackmaven, a competitive analysis firm, have confirmed the following methods that work best for these companies – and we’d like to share them with you.
Here are three tips to take advantage of for your Instagram Orange County Marketing:
1) Photo Vs. Video
If you’ve been struggling while trying to come up with video ideas for your Instagram marketing, we’ve got good news for you. According to Trackmaven, photos have proven to be more effective than videos for Fortune 500 Companies. Though videos can open different doors to creativity, there is no problem to sticking to the classic photo roots. Trackmaven has also proven that photos using the Mayfair filter performed best for these companies, while using no filter at all came in second.
2) Best Time To Post
While other social media sites have peak hours of engaging with their audiences, Trackmaven has shown that Instagram is effective to use all throughout the day. It’s not just business hours or weekdays, but any time! Since most people have their mobile devices on them throughout the day, and Instagram is best used from a phone, most people access the app often. There is a very small difference between using Instagram during weekends, weekdays, and work hours.
We all know that hashtags help people with similar interests locate our posts, but is there such a thing as too many hashtags? Though other social media sites may get annoyed with an overdose of hashtags in one post, Trackmaven has shared that more hashtags on Instagram actually works! This doesn’t mean to go too crazy, but according to Trackmaven, 4 to 11 hashtags can help you get more interaction on your posts.
To follow in the footsteps of some of the biggest brands can only help your company reach success. Be sure to take advantage of these tips the next time your company posts on Instagram!