HVAC businesses operate in one of the most competitive local service markets. With average customer values of $5,000-15,000+ and Google Ads CPCs of $50-150, getting your marketing right is critical for profitability.
Why HVAC Marketing Is Different
HVAC services are often emergency-driven. When someone’s AC breaks in July or their heater fails in December, they need help NOW. Your marketing must ensure you’re the first company they find and call.
Top HVAC Marketing Strategies
Google Local Service Ads (LSA)
LSAs appear at the very top of Google search results with a “Google Guaranteed” badge. For HVAC companies, these ads generate the highest-quality leads because customers can call directly from the ad.
Search Engine Optimization
Rank organically for high-intent keywords like “AC repair near me,” “HVAC installation [city],” and “furnace replacement cost.” Create service pages for every city you serve and every service you offer.
Pay-Per-Click Advertising
Google Ads for HVAC terms are expensive but profitable. Focus on emergency keywords during peak seasons and maintenance keywords during shoulder seasons. Use call-only ads for mobile users.
Review Generation
88% of consumers trust online reviews as much as personal recommendations. Send automated review requests after every service call. Aim for 100+ Google reviews with a 4.8+ average rating.
Seasonal Campaigns
Run targeted campaigns for seasonal maintenance: spring AC tune-ups, fall furnace inspections. Maintenance agreements provide recurring revenue and reduce emergency call volatility.
Track Every Lead
Use call tracking on every marketing channel. Know exactly which campaigns generate calls, appointments, and closed jobs. Most successful HVAC companies aim for a $30-50 cost per qualified lead.
Scale Your HVAC Business
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