46% of all Google searches have local intent. If your business serves a specific area, local SEO is the single most important marketing investment you can make. Here’s your complete checklist.
Google Business Profile
- Claim and verify your listing
- Complete every field (name, address, phone, hours, categories)
- Add 20+ high-quality photos
- Post weekly updates
- Respond to all reviews within 24 hours
- Add products/services with descriptions
- Enable messaging
On-Page SEO
- Include city name in title tags, H1s, and meta descriptions
- Create individual pages for each service + city combination
- Add NAP (Name, Address, Phone) in footer
- Embed Google Map on contact page
- Add LocalBusiness schema markup
- Optimize images with location-based alt text
Citations & Directories
- Ensure NAP consistency across all platforms
- List on top directories: Yelp, BBB, Yellow Pages, industry-specific
- Clean up duplicate or incorrect listings
- Build citations in local business directories
Reviews
- Create a systematic review request process
- Send review requests via email or SMS after service
- Make it easy with direct review links
- Respond to every review—positive and negative
- Target 50+ reviews on Google minimum
Content
- Create local landing pages for each service area
- Write blog posts about local events, news, and topics
- Build resource pages for your community
- Create neighborhood/area guides
Link Building
- Join local Chamber of Commerce
- Sponsor local events and organizations
- Partner with complementary local businesses
- Get featured in local news and publications
Need help with local SEO? Brandastic helps businesses across Southern California dominate local search. Contact us for a free local SEO audit.
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