Digital Marketing for Home Services
Plumbers, electricians, HVAC technicians, roofers, landscapers, and other home service providers face unique marketing challenges. Customers need you urgently, search locally, and make quick decisions based on reviews and availability. Here’s how to dominate digital marketing for home services.
Google Is Your Best Friend
Google Business Profile
For home services, Google Business Profile is the most important marketing asset you have. When someone searches “emergency plumber near me,” the Map Pack results get the majority of calls. Optimize every field, add service areas, upload project photos, and generate reviews relentlessly.
Google Local Services Ads
Google’s Local Services Ads appear above regular search ads with a “Google Guaranteed” badge. You pay per lead, not per click. For many home service businesses, these ads deliver the highest quality leads at the lowest cost.
Google Ads
Supplement with traditional Google Ads targeting emergency and high-intent keywords. Use call extensions and call-only ads since home service customers typically prefer calling over filling out forms.
Reviews Are Everything
In home services, reviews are the primary trust signal. Most homeowners won’t hire a contractor with fewer than 10 reviews or below a 4-star rating. Build a systematic review collection process. Ask every satisfied customer. Make it easy with direct links sent via text immediately after service.
Local SEO
Create service-area pages for each city and neighborhood you serve. Target keywords like “[service] in [city]” and “[service] near [neighborhood].” Building local citations in directories like Yelp, Angi, HomeAdvisor, and BBB strengthens your local presence.
Before-and-After Content
Home services are visually compelling. Share before-and-after project photos on your website, social media, and Google Business Profile. This content builds trust and showcases your work quality better than any description.
Email and SMS for Repeat Business
Past customers are your best leads. Send seasonal maintenance reminders, special offers, and helpful tips via email and SMS. A quarterly HVAC maintenance reminder or spring plumbing checkup offer keeps your business top-of-mind.
Grow Your Home Services Business
Brandastic helps home service companies generate more leads and grow their businesses through digital marketing. Get a free marketing consultation.
