Marketing for Urgent Care and Walk-In Clinics

Be There When Patients Need You

Urgent care marketing is all about visibility at the moment of need. When someone has a sprained ankle, fever, or minor emergency, they search Google for immediate care. Your marketing needs to ensure you’re the first option they see.

Google Local Service Ads

LSAs put your clinic at the very top of Google when someone searches “urgent care near me.” With your hours, reviews, and “Google Guaranteed” badge visible, LSAs are the most effective advertising channel for urgent care.

Google Ads for Urgent Care

Target specific symptoms and conditions: “flu treatment near me,” “broken bone walk-in,” “ear infection treatment.” These high-intent searches indicate someone who needs care right now. Include your hours, address, and wait times in ad copy.

Google Business Profile Optimization

For urgent care, GBP accuracy is critical. Current hours (including holidays), wait time estimates, services offered, insurance accepted, and photos of a welcoming facility all influence whether a patient chooses your clinic.

Fast, Mobile-Optimized Website

Urgent care website visitors are often on mobile devices in distress. Your website must load instantly, display your address and phone number prominently, show current wait times if possible, and allow online check-in from mobile.

Community Marketing

Partner with local businesses, schools, and sports organizations. Back-to-school physicals, workplace health partnerships, and sports event sponsorships build awareness and trust before an urgent need arises.