Voice Search Is Changing How People Find Businesses
Over 50% of smartphone users use voice search daily. Smart speakers in homes continue growing. When people use voice search, they speak differently than they type — and businesses that optimize for these conversational queries will capture traffic others miss.
Voice Search Characteristics
Voice queries are longer and more conversational. Instead of typing “best pizza Irvine,” someone asks “Hey Google, where’s the best pizza near me?” Voice searches use natural language, are often questions, have strong local intent, and expect direct answers.
Optimization Strategies
Target Question Keywords
Create content that answers who, what, when, where, why, and how questions. Structure content with questions as headings and concise answers as the first paragraph.
Optimize for Featured Snippets
Voice assistants typically read the featured snippet as their answer. To win featured snippets: answer questions concisely (40-60 words), use structured formatting (lists, tables), and provide clear, authoritative answers.
Local SEO Is Essential
Many voice searches are local: “find a [business] near me.” Ensure your Google Business Profile is complete and accurate, your website has location-specific content, and your NAP is consistent everywhere.
Conversational Content
Write in natural, conversational language. FAQ pages are perfect for voice search because they mirror how people ask questions. Add FAQ schema markup for extra visibility.
Page Speed Matters
Voice search results load significantly faster than average. Optimize your site speed to improve chances of being selected as a voice search result.
Prepare for Voice Search
Brandastic optimizes businesses for both traditional and voice search. Get a free SEO consultation.
