Community Marketing That Builds Authority
Quora and Reddit are two of the most underutilized marketing channels available. Together, they represent hundreds of millions of monthly users actively asking questions and seeking recommendations in virtually every industry.
Quora Marketing
Quora users ask specific questions and seek expert answers. By consistently providing valuable answers related to your industry, you build authority, drive traffic, and generate leads. Create a professional profile that highlights your expertise, find questions related to your business, write detailed, genuinely helpful answers, include relevant links to your website when they add value, and focus on evergreen questions with ongoing search traffic.
Reddit Marketing
Reddit is the “front page of the internet” with communities (subreddits) for every topic imaginable. The key rule: provide value first, promote second. Reddit users are allergic to overt marketing. Find subreddits where your target audience participates, engage authentically in discussions, share expertise without pushing your product, become a trusted community member, and only share your own content when it genuinely adds value.
Content Strategy for Both Platforms
Both platforms favor expertise and authenticity. Create content that educates and helps. Share industry insights, answer questions thoroughly, and build a reputation as a genuine contributor. The marketing benefits follow naturally from genuine engagement.
Measuring Impact
Track referral traffic from both platforms, monitor brand mentions, and measure lead quality from community-driven traffic. These channels often produce highly qualified leads because users are actively seeking solutions.
Build Community Marketing with Brandastic
Brandastic helps businesses build authority through community engagement and content strategy. Get a free marketing consultation.
