Restaurant marketing has evolved far beyond posting daily specials on Facebook. Today’s successful restaurants use a multi-channel approach that combines digital marketing, local SEO, and community engagement to keep tables full.
The Restaurant Marketing Essentials
Google Business Profile Optimization
“Restaurants near me” is one of the most common Google searches. Your Google Business Profile should be complete with updated hours, menus, photos, and active review management. Restaurants with 50+ reviews and a 4.5+ rating dominate local pack results.
Social Media That Drives Reservations
Instagram is the #1 platform for restaurants. Post high-quality food photography, behind-the-scenes content, and chef stories. Use Instagram Stories for daily specials and Reels for engaging short-form video content.
Online Ordering & Delivery
If you offer delivery, build your own online ordering system rather than relying solely on DoorDash and UberEats (which take 15-30% commissions). Promote direct ordering with exclusive discounts.
Email & SMS Marketing
Collect customer contact info through your website, reservation system, and in-store WiFi. Send weekly specials, event announcements, and birthday offers. SMS open rates exceed 95%—perfect for last-minute promotions.
Local Partnerships
Partner with local businesses, food bloggers, and event planners. Host community events, cooking classes, or wine dinners. These create buzz and attract new customers who become regulars.
Measuring Restaurant Marketing ROI
Track reservation sources, online order attribution, and customer lifetime value. The average restaurant customer who becomes a regular is worth $1,000-5,000+ annually.
Grow Your Restaurant
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