SEO and PPC: Bitter Rivals or Better Siblings?

By Justin |  Aug 31, 2017 (5 min read)


Search Engine Optimization (SEO) is an integral part of the Digital Marketing world to help increase your Brand Perception and Awareness. It is also the piece that requires the most time and patience. This where the sibling to SEO, Paid Search (PPC) can come in to help and bring immediate results. However, if PPC can bring in immediate results, then you are probably asking “why do I even need SEO if I have PPC?”

The answer to that is based on your business objectives. If you are looking for quick transactional sales where your customers come and go, then a PPC plan is for you. However, if you are looking to build a relationship with your customers where they come back time and time again while spreading the word of your brand, then implementing both SEO and PPC is a more long-term strategy.


Maximize SEO and PPC

The best way to maximize both SEO and PPC is to blend some of your short-tail keywords which are one-word search phrases with both your PPC and SEO strategy. You should also implement long-tail keywords, which are search phrases that contain more than 3 words such as “what are the SEO and PPC benefits” into your SEO strategy. This proven strategy will help drive traffic to your site in the short term while continuing to build and protect your brand in the long run.


Here are your main focus points when preparing for your SEO campaign:

  • Do your Keyword Research.
  • After Keyword Research, choose keywords with low competition and low CPC.
  • Blend keywords into On-Page Content.


Here are your main focus points when for your PPC Campaign:

  • Do your Keyword Research.
  • After Keyword Research, choose the keyword with low competition and low CPC.
  • Blend keywords into Dynamic Search Ads on Google’s Search Network.

SEO and PPC should be better siblings as opposed to bitter rivals. The saying “2 heads are better than 1” is applicable in this case as the 2 work hand in hand to drive traffic to your site, while distinguishing your brand from your competition.

At Brandastic, we focus on bringing you the latest techniques in both marketing and SEO. With a specialization in WordPress and Magento development, contact us today to see how we can help you ignite your website and marketing potential!

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