Blogging Is the Most Underrated Marketing Strategy
Small businesses that blog get 55% more website visitors, 97% more inbound links, and 434% more indexed pages than those that don’t. Yet many small business owners dismiss blogging as “too time-consuming” or “not relevant to my industry.” That’s a costly mistake.
Why Blog?
SEO and Organic Traffic
Every blog post is a new page Google can index and rank. Over time, a consistent blog builds massive organic traffic. A single well-written blog post can drive traffic for years, making it one of the highest-ROI marketing investments.
Expertise and Trust
Blog content demonstrates your expertise in your field. When potential customers research before buying (and they do), finding helpful content on your site builds trust that influences their decision.
Lead Generation
Blog posts attract visitors who aren’t ready to buy yet but are researching. Capture their email addresses with relevant content offers and nurture them into customers over time.
Social Media Content
Every blog post becomes multiple social media posts. Instead of scrambling for content to share, your blog provides a steady stream of material.
How to Start Your Blog
Choose Topics Strategically
Don’t blog about whatever comes to mind. Research what your customers search for. Answer their questions. Solve their problems. Every post should target a specific keyword or topic with actual search demand.
Create a Publishing Schedule
Consistency matters more than frequency. One excellent post per week beats five mediocre posts. Set a realistic schedule and stick to it.
Write for Your Audience
Write in clear, accessible language. Avoid jargon unless your audience expects it. Focus on providing genuine value in every post. If a reader finishes your post and learned something useful, you’ve done your job.
Promote Every Post
Publishing is not the finish line. Share on social media, include in email newsletters, and build internal links from other pages on your site.
Start Your Blog with Brandastic
Brandastic’s content team creates strategic, SEO-optimized blog content that drives traffic and generates leads. Get a free content marketing consultation.
