Voice Search Is Growing Fast
Over 40% of adults use voice search daily. Smart speakers, voice assistants on phones, and in-car voice search are changing how people find information and businesses. Optimizing for voice search isn’t just about the future — it’s about capturing traffic that’s already shifting to voice.
How Voice Search Differs from Text Search
Voice searches are conversational and natural language. Instead of typing “best pizza Irvine,” someone asks “What’s the best pizza place near me?” Voice queries tend to be longer (averaging 29 words), more question-based, more local, and more likely to seek a single, direct answer.
Optimizing for Voice Search
Target Conversational Keywords
Focus on natural language phrases and questions. Use tools like AnswerThePublic to find question-based queries. Structure content around who, what, when, where, why, and how questions.
Optimize for Featured Snippets
Voice assistants typically read the featured snippet (position zero) as their answer. Structure content to win featured snippets: ask the question in a heading and answer it concisely in the paragraph immediately below.
Local SEO Is Essential
“Near me” voice searches have grown exponentially. Ensure your Google Business Profile is complete and accurate, your website includes location-specific content, and your NAP information is consistent across the web.
Page Speed Matters Even More
Voice search results load faster than average web results. Google’s voice search results pages load in an average of 4.6 seconds — 52% faster than the average page. Speed optimization is critical for voice search visibility.
FAQ Pages for Voice Search
FAQ pages are natural fits for voice search optimization. Each question-answer pair maps to a potential voice query. Use actual questions your customers ask, provide concise answers (40-50 words ideal for featured snippets), and implement FAQ schema markup.
Structured Data
Schema markup helps search engines understand your content and increases the chances of being selected as a voice search result. Implement LocalBusiness, FAQ, HowTo, and Organization schema on relevant pages.
Future-Proof Your Business
Brandastic optimizes websites for both traditional and voice search to ensure maximum visibility. Get a free SEO consultation.
