Instagram Reels are short-form vertical videos lasting up to 90 seconds that appear in dedicated feeds, Explore pages, and profile tabs. This TikTok-inspired format emphasizes creative editing, trending sounds, and entertaining content. Unlike standard Instagram posts, Reels receive preferential algorithm treatment with broader distribution potential beyond existing followers. Effective Reels strategies embrace platform trends while maintaining brand voice, optimize for no-sound viewing, and incorporate hooks within the first three seconds to capture attention.
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