3 Mistakes to Avoid with PPC Campaigns in 2019 [VIDEO]
Setting up your first PPC campaign can be intimidating. You’re playing with real money in real time.
Knowing what to do when setting up your campaign is essential. But knowing what not to do is just as important.
With this in mind, here are three mistakes that you can avoid when first setting up your PPC campaigns for your business.
1) Spending Too Much Too Soon
Very often, business owners will begin spending a lot of money in the first few weeks of their campaign and won’t have many results to show for it.
That’s why it’s vital to do your due diligence and to test everything. Although PPC budgets will vary depending on the product, service, and industry, if you do some research and testing this will give you a better idea of a reasonable spend.
2) Not Grouping Ads by Topics
Many people will make the mistake of randomly listing products or services based on what they want to sell. Doing it this way means they are not appropriately grouped.
Correctly using Ad Groups is essential to a successful PPC ad campaign. It allows you to better A/B test and also to see the results. It will also help to improve the relevancy score. When you match the keywords to your ads, it allows Google to show your ads to the correct searchers.
3) Not Using Extensions
Google ad extensions are the small extra pieces of text under the ads you see. This additional info can help people who view your ad to be more enticed to click or to call you if your phone number is displayed.
Essentially ad extensions give you more real estate on the Google search results, they can also lower your cost-per-click and give you a higher chance of satisfying your user intent.
In our experience as an online advertising agency, being able to set up a pay-per-click campaign perfectly the first time is very unlikely.
However, if you review the data from your tests, and keep adjusting the ad spend, the keywords and the ad format, you will soon have a successful PPC campaign.
