A Guide to SAP Hybris vs Magento 2 Ecommerce platforms

By Andy |  Nov 7, 2018 (5 min read)

Ecommerce | Magento

There’s no doubt that ecommerce is the way of the future. As the demand continually grows in the B2B sector, there are questions about which B2B ecommerce platform is best suited for business.

The do-it-yourself platforms such as Shopify, Woocommerce, and BigCommerce offer some appeal if a business has a sales volume lower than $1,000,000 per year.

For companies with more than a million in revenue each year, they will usually consider investing in a full custom platform such as Magento 2 (now owned by Adobe), or Hybris (owned by SAP).

Here are the primary considerations for migration or upgrade to either Hybris or Magento 2, the most popular B2B ecommerce software platforms.

Total Cost

When considering the total cost of ownership, and the return a company might expect on its software investment, it’s hard to dispute the fact that Magento 2 is winning.

It is far less expensive to implement a Magento 2 ecommerce website than almost any other kind of platform, including Hybris. This is why Magento 2 currently hosts 30,000 ecommerce sites whereas Hybris hosts around 1,100.
An initial Magento 2 setup will cost a company $120,000 per year. Rates are negotiable, depending on the level of business.

This does not include development costs or server fees, but it is a lower entry point than a Hybris $50,000+ license and then $100,000+ ongoing subscription per year.

Currently, the total cost of ownership for a Magento 2 ecommerce platform generally runs about 50% less than any other platform.


Think of Hybris as having top-down support, meaning they will deliver updates to you as they are created. Your site software will improve over time as the updates are delivered.

Magento 2 follows the open-source model whereby all updates are made available to the public and can be implemented as the individual website chooses to.

This means that Magento 2 requires continual developer updates throughout the lifespan of the project. These costs must be factored into the initial and ongoing costs of running on the platform.

For companies seeking flexibility in their software, Magento 2 is hard to beat, especially for its considerably lower price.

Developer Availability

Magento 2 has one of the biggest community of developers of any of the major platforms, due to the fact it is coded in PHP. Ecommerce agencies are well versed in Magento 2, and there are a lot of Certified Magento Developers to choose from.

By contrast, there are far fewer Hybris developers, and this has been an obstacle in the past to getting major projects implemented in Hybris, which is a situation likely to remain in effect at least for the foreseeable future.

Add-ons and Functionality

Hybris seems to have strong appeal with large corporations and offers a very manageable platform for multi-channel and international e-commerce. As well as this, it offers adequate scaling and can support a high number of visitors.

Magento 2 on the other hand, requires you to purchase your own server space (which will increase in cost as more people visit).

Magento 2 offers clients a very diverse range of digital marketing tools, which are essential for integrating customers into the purchasing cycle and progressing them through its various phases. It also features a superior suite of analytics, with a virtually unlimited capacity for adding extensions.

When it comes to add-ons, Magento 2 also allows for far greater customization, so that it can be uniquely adapted to specific businesses, and provide increased functionality.

Magento 2 vs. Hybris Usage Statistics in 2020

Both Magento 2 and SAP Hybris are most often used by companies with 50-200 employees and 1M-10M dollars in revenue. Currently, in 2020, Magento 2 hosts over 30,000 stores whereas Hybris hosts 1,100. There is no denying that both of these software giants have a devoted following among the big corporations in the US.

What Suits Your Business?

There are many pros and cons to owning any kind of ecommerce software platform, and there are many dedicated followers of both Hybris and Magento 2.

Generally speaking, the ecommerce platform chosen for supporting a business will depend on how well it integrates and supports the business itself.

As a general rule, there’s it’s easy to see that Magento 2 provides a great deal of flexibility and opportunity for customization.

Either for very small companies or for very large companies, there are just a great many more developers, more extensions and add-ons, and more opportunities to adapt the Magento 2 software to your specific business for maximum effectiveness.

If you are seeking an experienced certified Magento 2 developer, then Brandastic can help you. Brandastic is an Orange County-based certified Magento Developers. We can help with the decision-making process and the design and development of your Magento ecommerce store. Contact us today to get started scaling your business.

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