Case Study: Helping Meathead Movers Navigate New Business Territory
Meathead Movers is a premier full-service moving company that operates within the Western United States. The company offers local, long-distance, commercial, onsite, and senior moves. They also provide mini-storages, packing services, and sell moving supplies.
The Pandemic Hits and Shuts Down the World
In early 2020 the world was hit by the Covid-19 Pandemic, which reshaped how we all live and do business, and forced many companies to close their door. As a result, according to Yelp, 60% of business closures are now permanent.
When the Pandemic hit the United States, States issued mandatory business closures and stay-at-home orders, forcing companies that were fortunate enough to remain open to rethinking business operations, which included Meathead Movers.
Their major touchpoint was needing guidance and direction on how to adapt to the new business environment.
With this need in mind, the Brandastic Paid Media team got to work.
Adapting to the Times
Brandastic Paid Media team started by creating a strategy with goals that could facilitate adaptation to the new business environment. These goals included:
- Add a sitewide banner to the top of the site that leads to a custom Covid-19 page that provides information about the steps Meathead Movers was taking to ensure the highest level of safety for their customers.
- Re-write all ad copy to address people’s concerns about safety during their move. The sitewide banner and Covid-19 page allowed the Brandastic Paid Media team to get these new ads approved as quickly as possible.
- Discontinue all advertising experiments and consolidate advertising spend in regions that historically have the highest conversion rates.
Putting Plans into Motion
With the plan approved by the client, the Brandastic team got to work. First, Brandastic’s award-winning web development team and Meathead’s writers created a banner and new page for the site, as seen below;
Next, the Brandastic Paid Media team updated all Google Ads ad copy, discontinued all advertising experiments, and consolidated ad spends in Meathead’s high-performance regions.
The Results of the Adjustments 6-Months into the Pandemic
Over the next 6-months, Meathead Movers saw an increase in conversion of 30.58% despite the Covid19 Pandemic and a 43% increase in conversion rate.
The Brandastic Silver Lining
At the onset of Covid-19, no one knew how things were going to play out.
Still, the Brandastic Paid Media Team did know that messaging and user experience on Google Ads needed to change if Meathead would survive in a Covid-19 world.
That thinking ultimately produced a fantastic result for Meathead Movers.
Not only did Brandastic’s Paid Media team get Meathead Movers through the Pandemic unscathed.
The team, against all the odds, beat the previous year’s conversion numbers.
This is just one of the great success stories achieved by the Brandastic Paid Media Team!
The Brandastic Paid Media team helped Meathead get through the Covid-19 Pandemic with flying colors, and we can produce results for you too.
Whether you are looking for Google Ads, Facebook/Instagram Ads, Amazon Ads, or any other channel, the Brandastic Paid Media team has you covered.