10 Digital Marketing Influencers to Follow in 2021
In 2021, Digital Marketing is no longer a niche field. Thanks to the events of the past year, more than ever businesses are moving to an online mode. Customers are shopping online, and using social media to connect with friends and family more and more.
To find success and cut through the noise you must stay up to date on all the newest trends and constantly evolve your skills. Influencer marketing, social media marketing, brand awareness, and marketing automation have changed the landscape for everyone. And we must keep up to date if we want to thrive as a business owner in 2021.
One of the best ways to advance your knowledge in any subject is to pay attention to the pros.
Luckily there’s a thriving ecosystem of digital marketing influencers who constantly share their knowledge across blogs, social media, keynote speeches, videos, and more.
Stay up to date with some of the biggest names in the internet marketing realm and you might just be surprised at how much information you pick up along the way.
Here is our list of the Top 10 Digital Marketing Influencers to follow in 2021 and beyond.
Top 10 Digital Marketing Influences to Follow in 2021
Rand Fishkin | SparkToro
If you work in SEO or really any field within digital marketing, you’ve probably heard of Rand Fishkin. He’s the founder of SEO powerhouses MOZ and Spark Toro as well as the author of the bestselling book Lost and Founder. Among SEO professionals, Fishkin may be best known for his popular blogs, regularly occurring Whiteboard Friday series, and keynote appearances at some of the biggest marketing conferences around the world. If you want to boost your knowledge of search marketing and how social platforms influence consumer behavior, there’s no better person to follow than Rand Fishkin.
Eric Siu | Single Grain
Eric Siu is the CEO and founder of the digital marketing agency Single Grain. Siu and his team have worked with companies like LinkedIn, Salesforce, Uber, and plenty more. He also hosts The Marketing School Podcast with Neil Patel and an entrepreneurial podcast called Growth Everywhere. Between his company blog, instructional videos, and podcasts, Siu pushes out an immense amount of useful content that every digital marketer should pay attention to.
Larry Kim | Mobile Monkey Inc. and Wordstream
Larry Kim is the founder and VP of Marketing at MobileMonkey. He has been named search marketer of the year multiple times by PPC Hero, Search Engine Land, and the US Search Awards. Impressively, Kim is also the 8th most popular author on Medium and a regular contributor to CNBC and Inc. Prior to MobileMonkey, Kim launched Wordstream, which became an industry-leading software as a service (SAAS) company and the leading provider of AdWords, Facebook, and keyword tools. Make sure to subscribe to the MobileMonkeys blog to stay up to date on Kim’s latest marketing tips and tricks.
Neil Patel | Quicksprout
Neil Patel is one of the most recognizable faces in all of digital marketing. He is the co-founder of successful companies like CrazyEgg, Quicksprout, Hello Bar, and KissMetrics. He is the perfect digital marketer to follow because he pushes out high-quality educational content. Named one of the top 10 online marketers by Forbes Magazine and one of the top 100 entrepreneurs under 30 by President Obama. He has helped companies like Amazon, GM, NBC, and HP grow through SEO and you can learn how he does it through his blog.
Ann Handley | Marketing Profs
Ann Handley is a Wall Street Journal bestselling author and keynote speaker teaching companies how to grow their business through digital content marketing. She is widely known as a digital marketing pioneer and holds the title of Chief Content Officer of MarketingProfs. Some of her books include Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and Content Rules. Give Handley a follow if you want to learn how to boost your content strategy, or improve the quality of each blog post to start producing real results.
Jay Baer | Convince & Convert Consulting
Jay Baer is a keynote speaker teaching business growth through customer experience and marketing innovation. Impressively, he is one of only 200 living members in the Professional Speakers Hall of Fame. Baer is also a trusted advisor to huge companies like Caterpillar, Nike IBM, Allstate, United Nations, and more. If that’s not enough Baer is the founder of the Convince & Report strategy consulting firm, which boasts one of the world’s top marketing blogs.
Joanna Wiebe | Copy Hackers
Joanna Wiebe is the creator and founder of CopyHackers and is widely known as one of the originators of conversion copywriting. She has worked with powerhouse companies like Intuit, BT, Tesco, Crazy Egg, MetaLab, and more. She is also well known as a marketing educator teaching professionals and companies on how to improve their copy and content creation strategy. Give Joanna Wiebe and CopyHackers a follow to level up your digital copywriting and conversion rate optimization know-how.
Gary Vaynerchuck | VaynerMedia
Gary Vaynerchuck is an entrepreneur and influencer known for his successful media and advertising agency VaynerMedia. Vaynerchuck kickstarted his career when he developed one of the first wine e-commerce companies and grew it from $3m to $60m in just five years. From there he grew his personal brand as a digital marketing influencer always working on multiple projects at a time. Gary is a shining example of social media influence as a marketing strategy. His team are masters of content creation, and show how you can create a winning digital marketing strategy, no matter whether you are a micro influencer, or in B2B marketing. You can even listen to him on his chart-topping podcast the GaryVee Audio Experience. If you want a mix of media, motivation, and marketing content, look no further than Gary V.
Jeff Bullas | jeffbullas.com
Jeff Bullas is an entrepreneur, blogger, and digital marketer whose aims to help educate businesses and individuals on the changes happening in the digital marketing landscape. Entrepreneur lists himas one of 50 online marketing influencers to watch. Inc.com listee Jeff as one of 20 digital marketing experts to follow on Twitter. He’s been named the #1 Global Digital Marketing Influencer by Onalytica and the #1 Content Marketing Influencer by Appinions. He and his work have also been featured in countless publications such as The New York Times, The Huffington Post, and more.
Joe Pulizzi | Content Marketing Institue
Joe Pulizzi is a world-renowned entrepreneur, speaker, author, and podcaster. He is the founder of many startups including the Content Marketing Institute (CMS), which is the top content marketing educational resource for enterprise brands. As an author, Pulizzi has also published best-sellers like Content Inc., Killing Marketing, and Epic Content Marketing. Known as one of the godfathers of content marketing, Pulizzi is a must-follow for anyone looking to brush up on their skills.