How To Expand Your Email List Using Facebook
If you want your business to grow, gathering emails and contacts is a good way to start. If you’re looking to expand your email list but don’t know where to begin, try using Facebook. Being the most popular social media outlet with over a billion users of varying age ranges, Facebook allows you to take advantage of promotions that can help you grow your list of email contacts.
Here are some ways that Facebook Promotions can help for your Orange County marketing:
When you create a sweepstakes promotion, you give people the chance to enter without much of a hassle. Usually, there is a simple form that people will fill out and through this you can obtain their email address. A lot of people sign up for sweepstakes because it doesn’t require much time or thought. What can work against you, however, is that people can likely enter more than once with several email addresses. People may also enter just to win something, not because they fall within your target audience range. Even so, this is a great way to collect emails for your business.
The great part about creating a contest through Facebook is that there is more room for creativity and fun. You can create a photo contest, a writing contest, or even a video contest! You can even formulate your own set of guidelines and rules for people to follow when they submit. Through this method, you can gain the email addresses of people who are likely more interested in what your business has to offer, too.
3) Promote and Follow the Rules
Two other forms of Facebook Promotions are Quizzes and Coupons. Though these can be helpful to spread the word about your business, they may not be as successful in gaining email addresses. (But hey, taking quizzes and getting discounts can still be engaging and fun!) When you create your Facebook Promotion, make sure that you make a clear and ideal set of guidelines and rules. Be sure to follow all Facebook regulations, too.
Remember that if you want to gain more email addresses, you have to get creative; people aren’t usually on their toes waiting to share their email addresses. So start taking advantage of Facebook Promotions to help you grow your email list today!