Video Is the Most Engaging Content Format
Video content generates 1,200% more shares than text and images combined. Viewers retain 95% of a message when watching video versus 10% when reading text. For businesses looking to cut through the noise, video isn’t optional — it’s essential.
Types of Business Video Content
Brand Story Videos
Tell your company’s story in an authentic, compelling way. Why did you start? What drives you? What do you stand for? These videos build emotional connections that text alone can’t achieve.
Product and Service Demos
Show, don’t tell. Demonstrating your product or walking through your service process builds understanding and trust. These videos excel on product pages and in sales presentations.
Customer Testimonials
Nothing sells like a satisfied customer sharing their experience on camera. Video testimonials are dramatically more convincing than written quotes.
Educational Content
How-to videos, tutorials, and industry insights position your brand as an authority. This content drives organic traffic through YouTube SEO and supports your broader content strategy.
Social Media Videos
Short-form video for Instagram Reels, TikTok, and YouTube Shorts reaches new audiences and drives engagement. These don’t require high production value — authenticity and value matter more.
Video SEO
YouTube is the second-largest search engine. Optimize your videos with keyword-rich titles, detailed descriptions, relevant tags, custom thumbnails, and transcripts or captions. Embed videos on relevant website pages to increase time-on-page (an SEO signal).
Video Advertising
Video ads on YouTube, Facebook, Instagram, and TikTok consistently outperform static ads in engagement and conversion rates. Pre-roll ads on YouTube capture attention during content consumption. Social video ads stop the scroll.
Getting Started Without a Huge Budget
You don’t need a Hollywood production crew. Start with your smartphone, good lighting, and clear audio. Focus on valuable content over production quality. As you see results, invest in better equipment and professional production for key pieces.
Launch Your Video Strategy
Brandastic produces professional video content and manages video marketing campaigns for businesses across Southern California. Get a free video marketing consultation.
