Three Frameworks for Better SEO Decisions
Keeping up to date with all the best SEO practices can be an overwhelming task. SEO today is so multi-faceted that it can be tough just to narrow down what you need to focus on, and which tactics will work.
To help you make better decisions, we have come up with three frameworks. These frameworks have helped us grow our own agency’s SEO success, as well as increased the organic reach for our clients.
1) Does Keyword Strategy Match Users Intent?
Your keyword strategy should be unique to your business. To do this, you need to break down your products and services and understand what your unique selling point is.
If you can understand what your customer’s pain points are, you can then work them into your keyword strategy.
For example, let’s imagine that you run a Dinosaur Museum.
When you take a look on Google, let’s imagine that the keyword volume for ‘dinosaur museum’ has 20 searches per month in your local area. This isn’t a massive amount of traffic, but at least it’s something.
During your searching, you discover another keyword for ‘inflatable dinosaur toy’ that has over 3000 searches per month.
It might seem appealing to try to rank for the higher volume term. However, it doesn’t really match the intention of the people searching.
It is far better to try to attract the attention of 20 searchers who match your business rather than 3000 searchers who don’t.
Remember that the better you answer a question or solve a searchers problem, the more Google will reward you. As Google themselves explain:
‘Provide high-quality content on your pages. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.’
2) Does Your Site Make Googlebot’s Job Easier?
Another way to say this would be to improve your site’s ‘crawlability.’
According to a recent study by Ahref’s an astounding 91% of websites get no search traffic from Google. This number might sound high, but remember that Google crawls and indexes over 130 Billion websites. Why do most sites miss out? Because they are hard for Google to find and to crawl.
How do you make Googlebot’s life easier? Remember that each webpage only takes Google a few seconds to crawl and that every extra second counts.
Having the right site structure, the correct title tags, and content in place helps. As well as this, reducing image sizes increase the load speed of your site. All these tactics help Google to crawl the website faster and to index.
3) Does it Provide Value to Your Users?
Every department in a company has their own goals, and when it comes to a website, this can cause conflicts. Sales want more sales, HR wants everything to be safe and compliant. Management wants to make sure everything runs smoothly.
Websites are exactly the same. UX wants to site to function well, developers want the backend to run elegantly, the designers want it to look beautiful.
But when it comes to attracting visitors to your site, what matters most is focusing on the needs of the website visitor. If a person doesn’t get value from visiting your site, then what is the point of them buying from you?
Think about how much valuable information Amazon gives about every single product it sells. It could easily just have the products listed, the price, and delivery options. But the extra information, the previewable content and the real reviews all help to sell a lot more.
Using these three frameworks can assist you in developing a better SEO strategy for your business. They will help you decide what’s most important both for you and your customers.
If you need help with technical SEO, site structure, or growing your reach, you can always depend on Brandastic. We are an Orange County-based SEO, marketing, and advertising agency that works with businesses to increase their Google rankings. Contact us today to get started.