The Top 35 Digital Marketing Podcasts in 2021
For anyone born in the 80s or 90s, do you remember how you’d share new music with your friends?
You’d make a mixtape or burn a CD of cool underground artists you’d discovered. Your friends would do the same and that’s how we all stayed up-to-date.
Today, you probably do the same thing, but with a new medium: podcasts.
The amazing thing about sharing podcasts is that you don’t even need to make a tape or CD. You just share the name or link and your friends can download them for free.
Thanks to the power of word of mouth, these audio programs are becoming just as popular as music.
The world is seemingly obsessed with podcasts. And it’s only going to continue to grow.
Podcasting Growth Trends in 2021
Whatever type of radio show you listen to, you’re in good company. In fact, over 165 million people have listened to a podcast, and over 100 million people listen every week.
Recent research from Podcast Insights shows that 70% of the US population is familiar with the term ‘podcasting’, and 57% of them have listened to a podcast.
This is big news.
It’s easy to understand why this new medium has become so popular with people all over the world, and one of those reasons is convenience.
These audio programs provide listeners with their favorite content but in a digital ‘to-go’ box. People can listen while doing chores, driving, exercising, at work (this didn’t come from us), and so on.
People are adopting this approach rather than just listening to music. There are podcasts available in essentially every industry imaginable.
What is a Digital Marketing Podcast?
Any digital marketer looking for better marketing strategy to keep them competitive, knows that education is essential. Digital marketing podcasts are able to provide people in digital marketing industry provide listeners with:
- Insightful digital marketing trends
- Current digital marketing events and news
- Interviews with industry leaders in the marketing space
- Tips and tricks for improving your digital marketing business
These digital marketing resources can be goldmines for marketing professionals looking to improve their skills or digital marketing strategy. But they are also incredibly valuable for business owners who want to learn digital marketing for themselves.
Some of the areas digital marketing podcasts cover are:
- SEO (Search Engine Optimization)
- PPC (Pay Per Click)
- Content marketing
- Inbound marketing
- Influencer marketing
- Affiliate marketing
- Brand awareness
- Email marketing
- Graphic Design
In 2021, staying afloat with current digital marketing trends and marketing tools is more important than ever. Digital marketing podcasts are a simple, convenient, and free way to get ahead of the competition. Any marketing leader who is not taking advantage of these resources will soon fall behind.
In this article, we share with you an extensive list of the best digital marketing radio programs available so you can learn, teach, and implement new tactics and actionable advice into your own business strategies.
Let’s dive in.
The Top 35 Digital Marketing Podcasts in 2021
While there a lot of specific niches within digital marketing, these podcasts focus on marketing as a whole.
Hosted by Douglas Burdett, Founder, and Principal at Artillery, and former adman, this podcast is an essential tool for staying up to date on all things in the marketing space. Douglas interviews best selling authors of marketing books on a weekly basis.
Gary is an entrepreneur, NY Times best-selling author, and one of the loudest voices on the internet.
His podcast consists of some of the best marketing content available on the web, interviews with high profile guests, keynote speeches, and heart to heart conversations.
This weekly digital marketing podcast hosted by Daniel Rowles and Ciaran Rogers has been around for nearly a decade.
This is one of the premier marketing audio resources on the web today as it provides a wealth of great information, and they consistently feature prominent guests in the industry including Rand Fishkin of SparkToro and Jon Henshaw, founder of Raven Tools.
Louis Grenier hates shady marketing. The host pokes fun at this by the title of his show.
The content lead over at HotJar makes it a point to provide his audience with marketing tactics that are all ethical, in good taste, and within best practices. Check out his podcast for genuine, no-nonsense tips and strategies.
Named the Best Podcast/Audio Series in 2017, this weekly audio show hosted by Erin Sparks covers all areas in the digital marketing space including SEO, SEM, social media, and conversion rate optimization.
Erin and her hosts provide hour-long discussions about the current state of internet marketing with great insights and information.
SEO (search engine optimization) audio programs provide great insights on current trends, informative interviews with leaders in the industry, and actionable steps to take to help improve your business.
This great resource provides listeners with interviews from high profile guests in the industry, top-notch insights, tips, and everything you need to know about SEO, and then some.
Learn about all things SEO from award-winning SEO copywriter and consultant Kate Toon.
This high energy podcast provides its listeners with the latest news in SEO and Google while discussing case studies, how to effectively optimize, and insightful interviews.
This podcast provides listeners with awesome advice on helping businesses grow, creating websites the right way, actionable steps for success with sites, and blogs, all while being highly inspirational.
This monthly podcast hosted by Dan Shure is an awesome resource for learning the more advanced topics when it comes to SEO, in an easy to understand way.
Dan dives deep into questions that he asks his guests which sparks insightful discussions and leaves the listener with actionable tips.
With years of experience in SEO, Chris Burres, and Matt Bertram have the answers you need to seemingly all of your questions.
This podcast provides users with tips and insights on how to rank higher, how to retain clients, convert traffic, and much more. Alongside the informative information, the hosts are entertaining which makes for a fun listen.
SEMrush, a SaaS company based in Boston, MA, is considered one of the biggest names in digital marketing due to its premier online visibility management platform.
Alongside their SEO software, SEMRush also has an industry-leading weekly podcast hosted by highly-acclaimed journalist, producer, and TV reporter Laura Morelli. Laura interviews top figures in the marketing world, alongside discussing strategies and techniques to give your marketing campaign that much needed edge.
The Marketing Scoop podcast is the only marketing podcast & listening resource specifically focused on marketing growth case studies shared by top industry experts.
Learn the latest and greatest in paid search advertising internet advertising.
This weekly podcast hosted by Google Adwords veterans Chris Schaeffer and Jason Rothman discuss everything there is to know about online marketing, including expert advice on Google Ads and budgets.
Whether you’re just starting out in PPC or a seasoned expert, this show has something for everyone. These guys are entertaining and like to have a good time while sharing their knowledge.
13) Learn Paid Media
As the name implies, this is a great resource for listeners to learn all about paid media including Google, Facebook, Instagram, Bing Ads, and more.
This podcast took a long hiatus but now is back with a new style, providing you with shorter episodes about more specific topics rather than long-form episodes.
This once-a-week podcast is a news source for all of the latest and greatest in paid advertising and marketing. Learn about tips, trends, and interviews with experts in the field.
Brought to you by Ad Badger, this podcast focuses strictly on Amazon advertising. With insightful tips on how to optimize campaigns, how to be a better seller, and everything else within the Amazon ecosystem, this resource is worth a listen.
Formerly named The Art of Paid Traffic, this resource is hosted by ads expert and online business coach Rick Mulready.
Rick dives deep into Facebook and Instagram ad strategies to provide listeners with actionable tips and strategies for increasing leads and improving sales.
Go deep into the world of design with some of the most creative minds in design marketing.
17) Design Matters
As the world’s first podcast about design that spans over 15 years, you can be sure this resource has a plethora of amazing content.
Debbie Millman is the host of this powerful resource and is the holder of many titles including an educator, brand consultant, and artist.
This podcast provides insights into the world of design including working with brands and in-depth interviews with leaders in the industry. She also touches upon topics including life, culture, and creativity in the real world.
18) 99% Invisible
This is an independently produced podcast that focuses not only on design and architecture but on how it influences our everyday life.
Hosted by Roman Mars, this show provides engaging interviews, makes what might be mundane to most, interesting, and it changes the way you look at design.
Hosts Jessica Helfand and Michael Beirut provide their listeners with amazing interviews and new perspectives when it comes to business, design, and other industries. It’s also worth mentioning that the podcast is recorded at Yale School of Management.
Their lineup of guests include leaders in the industry, artists, musicians, CEOs, actors, and many more.
Available on: Apple Podcasts
This podcast, hosted by graphic designers Wes McDowell, Mikelle Morrison, Nick Longo, Brandon Voss, Kristi Duce, and Sam Cox are very knowledgeable in their field and provide a wealth of valuable content to their listeners. Each episode of this informative show goes over a different topic within graphic design.
21) The Observatory
Hosts Michael Bierut and Jessica Helfand intelligently discuss all things design including current events, what’s currently on their minds, and even touching upon on how graphic design and politics are intertwined.
Social Media Podcasts
Keep your social media marketing knowledge in tip-top shape by learning from the social media experts and leaders in the field.
Recently named the best podcast at the Content Marketing Awards, Social Pros provides amazing insights on how businesses handle their social strategies, current trends, and the social industry as a whole.
Jay Baer and Adam Brown provide an entertaining and engaging feel with interviewing guests in the industry on a range of topics.
23) Goal Digger
Host Jenna Kutcher, a successful social media influencer and self-made millionaire provide her listeners with motivational and inspirational stories as well as tips and tricks to help navigate through the industry.
Jenna’s wealth of experience and willingness to help others achieve their dreams sets her apart from most. If there’s one voice in the social media space to listen to, it’s hers.
SME helps keep its listeners up to speed with social media marketing as a whole, including tips, tricks, and insights, and all of the nuances that come with it.
This once a week audio show hosted by Michael Stelzner is a valuable resource as this show has been a Top 10 marketing podcast for the past 7 consecutive years.
Brought to you by Buffer, the social media management tool, this weekly podcast provides listeners from all levels of experience actionable steps to take to improve your strategies and put you in the driver’s seat.
Some of the topics include talking about the Instagram algorithm, brand secrets, social media ads, and how to improve engagement.
Andréa Jones provides entertaining and digestible information that helps both entrepreneurs improve their strategies, and even your everyday listener understands the social media landscape.
With topics including influencer marketing and branding, you’ll be up to speed in no time with this quality and actionable information.
Web Design & Web Development Podcasts
Keep up with the latest in web design and web development.
Full Stack developers Wes Bos and Scott Tolinski are hosts of this awesome web development podcast, providing listeners with easy to understand and engaging content.
Web development is the name of the game here. But these guys also talk about life, experiences in the industry, tips to succeed, and tasty BBQ. Check out this listening resource for everything you need to know, and then some.
28) JS Party
These audio shows air live on Thursdays at 1 PM EST. Topics include software architecture, design systems, visual programming, and frameworks to name a few. Check this one out to learn about web development and have a good time doing it.
29) React Podcast
Some of the topics include UI Frameworks, data fetching strategies, frameworks, algorithms, and much more.
Hosts Dave Rupert and Chris Coyier are expert web developers who talk live about front end web design, user experience, accessibility, and much more.
This podcast has established itself as one of the leaders in this space. The show frequently has on big-name guests in the web industry and is able to provide actionable steps to the listeners.
Not only is the content informational, but the hosts are genuinely funny. This makes for a fun listen.
31) Full Stack Radio
This podcast, hosted by Adam Wathan, features guests on every episode that talks about a wide range of topics in web development, programming, and software. From software development to product design, it’s all here.
Adam does a great job of explaining concepts that can be difficult for some and provides new ways to approach topics and issues.
Content Marketing Podcasts
Learn actionable steps and valuable insights from the experts in the digital content space.
32) Copy Blogger FM
This weekly podcast hosted by Darrell Vesterfelt and Tim Stoddart is a great resource for keeping up with the latest and greatest trends in content marketing. A new expert is on each week, all bringing something actionable to the table.
With topics including email marketing, conversion optimization, and copywriting, this is a solid resource worth checking out and improving your content IQ.
The people over at The Content Strategy describe this resource as a ‘ podcast for people who care about content’. Host Kristina Halvorson and guests help make this statement true with their awesome insights into content marketing and a true passion for the art.
Every episode features individuals in the digital content space that share valuable and actionable information including Angela Gorden, UX Writing at Dropbox, and Gene Shannon, Managing Editor for the Shopify UX team.
34) Content Sells
Hosts Suzi Dafnis and Michelle Falzon bring you this amazing listening resource chock full of content marketing tips and educational insights.
With topics including properly communicating through content, building your personal brand, starting a podcast, and improving your email marketing, there’s something for everyone.
The hosts’ ability to serve up easy to understand and actionable content makes this resource a must listen.
Although this is categorized as a business podcast, content marketing is a frequently visited topic here.
Author and college educator Mark Schaefer and CEO of B-Squared Media Brooke Sellas are hosts of the proclaimed ‘world’s most entertaining business podcast for more than 6 years’
This fun and witty listening resource is perfect for learning and gaining valuable insights into content, marketing, and much more around the industry.
Expanding Your Expertise in Digital Marketing
While there is a seemingly endless number of digital marketing podcasts today, these top 35 are a great place to start for any digital marketer or small business owner.
It’s important to stay up to date on all things digital marketing no matter what area you specialize in.
A great exercise is to broaden your knowledge outside your specific niche. If you’re a web developer, try listening to a podcast on SEO. If you’re a content marketer, check out a few podcasts on web development. They’re free and will help to think outside of your everyday mindsets.
Learning about different areas of online marketing other than your own will help you begin to think from a different perspective
In the digital marketing industry, being multidimensional is key. Marketing podcasts are a great way to start supplementing your growth.